A LATAM Go-to-Market Strategy Starts in One Country
Latin America is not one market. Why a Mexico-first program-led entry beats regional campaigns, and how to sequence the second country.
How to Enter the Mexico Fintech Market (2026 Guide)
A presence-first path for foreign fintechs entering Mexico: build local trust, institutional context, operator rooms, and developer adoption before the license conversation.
B2B Activation Ideas: The Room Beats the Booth
Roundtables, operator dinners, meetups, and summits: B2B activation formats built for relationships and reported outcomes, not foot traffic.
Cómo Trabajar con Universidades en México: Guía Real
Guía operativa para colaborar con universidades en México: a quién escribir en vinculación, qué es una activación en campus y cómo reportar resultados.
DevRel vs Developer Marketing: The Missing Third Job in Mexico
Developer relations builds trust, developer marketing builds demand. Neither puts builders in a room with your product in a new market. That is the third job.
Developer Adoption Is a Program, Not a Channel
Why docs and Discord alone fail in Mexico, and how to design a developer adoption program: workshops, credits, starter kits, office hours, and project showcases.
Hackathon Success Metrics That Matter After Demo Day
A buyer's checklist for measuring hackathon success: unique participants, judged projects, university reach, and post-program status instead of attendance counts.
How to Run a Developer Hackathon: Operator Guide
An operator brief for running a developer hackathon: challenge design, recruitment, mentorship, defensible judging, demo day, and the written report that keeps teams building.